Home Care & Personal Care

Home care refers to cleaning and stain-removal products that do not contact human skin, designed for fabrics, kitchens, bathrooms, glass, ceramic tiles, metal and other haRDsurfaces. Formulations cover an extremely wide pH range from strong acid (pH 2) to strong alkali (pH 12), containing high concentrations of anionic surfactants, enzymes, organic acids or strong alkalis. 

Personal care products are daily chemical articles that come into direct contact with the skin, hair and oral mucous membranes. They prioritize mildness, pleasant sensory feel, high clarity and low irritation while delivering premium texture. Formulations are mostly weakly acidic (pH 4–7), formulated with abundant amino acid or amphoteric mild surfactants and skincare actives.

Home Care

Home care refers to cleaning and stain-removal products that do not contact human skin, designed for fabrics, kitchens, bathrooms, glass, ceramic tiles, metal and other haRDsurfaces. Formulations cover an extremely wide pH range from strong acid (pH 2) to strong alkali (pH 12), containing high concentrations of anionic surfactants, enzymes, organic acids or strong alkalis.

Representative products include laundry detergent, dishwashing liquid, heavy-duty degreasers, toilet cleaners, bathroom limescale removers, floor cleaners and cleaning sprays. Core demands for home care formulas is strong vertical cling performance, acid and alkali resistance, cost efficiency, suspension of soil particles, long-lasting foam adhesion, and stable viscosity under high-temperature storage conditions.

Personal Care

Personal care products are daily chemical articles that come into direct contact with the skin, hair and oral mucous membranes. They prioritize mildness, pleasant sensory feel, high clarity and low irritation while delivering premium texture. Formulations are mostly weakly acidic (pH 4–7), formulated with abundant amino acid or amphoteric mild surfactants and skincare actives.

Typical products include clear shampoo, amino acid body wash, cleansers for sensitive skin, baby care products, skincare gels, essence jellies, hair styling gel, mouthwash and lightweight lotions.

Key performance requirements for personal care products: crystal-clear appearance, smooth non-sticky spreadability, dense creamy foam, non-tight after-wash feel, compatibility with cationic conditioning agents, zero residual sensation, and suitability for sulfate-free mild systems.

GOODCEL^® HEC features outstanding clarity and skin-friendly non-irritating properties. It maintains stable viscosity within a pH range of 4–11, compatible with skincare actives such as fruit acids, niacinamide and plant extracts. It is ideal for low-salt mild formulations without high-salt cleaning systems.

GOODCEL^® HPMC delivers cost-effective performance with good transparency and excellent surface cling capability. Its thermogel property delivers enhanced holding power in hair styling gels.

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